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Everything we've learned about being visible to AI assistants, written for marketers rather than engineers. No gated PDFs, no forms.

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Why isn't an AI visibility dashboard enough?

Measuring is the cheapest part of the job and the part that changes nothing on its own. What to ask a tool before you buy it.

AEO vs SEO: what carries over and what doesn't

Search optimisation makes a page worth clicking. Answer optimisation makes it worth quoting. Here is which of your existing habits still help, and which now cost you.

How AI decides which brands to name

The five patterns shared by brands that keep getting named in AI answers: being legible, answering the real question, existing in more than one place, and two more.

Google's new AI Overviews switch: what it does, and how to check yours

A setting in Google Search Console decides whether your site can appear in AI Overviews. Here is what it does, why it matters, and how to check yours in two minutes.

Cloudflare's new AI crawler rules: stay found, keep control

Cloudflare now lets you refuse AI training without disappearing from search. Here is what changed, why the old controls cost brands visibility, and why letting crawlers in is still good for AEO.

The get-found checklist: nine things to check this week

Nine things to check on your own website this week, most in under an hour, before you spend anything on a tool. Start by asking the assistants about yourself.

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