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Practical content marketing for people running a business: audiences, subjects, the content you already have, search and AI, and what to do about it. No gated PDFs, no forms.

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Is an AI visibility dashboard enough?

A dashboard counts how often AI assistants name you. It can't say why the count moved or which page to change, and for most small teams that's the part that matters.

AEO vs SEO: what carries over and what doesn't

Most of the search work you've done still helps when AI assistants answer your customers. A few old habits now work against you.

How AI decides which brands to name

Why some businesses keep getting named in AI answers and others don't, and what to check on your own site.

Google's new AI Overviews switch: what it does, and how to check yours

Google Search Console now has a switch that takes your site out of AI Overviews and AI Mode. It's on for everyone by default. Here's how to check nobody has turned it off.

Cloudflare's new AI crawler rules: stay found, keep control

Cloudflare now lets you refuse AI training without dropping out of search. What changed on 15 September, why the old controls cost sites their visibility, and what we'd set.

The get-found checklist: nine things to check this week

Nine checks you can run on your own website this week, each in half an hour or less, before you pay for a tool. The first is asking the assistants about yourself.

Start with your web address.

Give us your web address. We’ll read the site and suggest your audiences, and the first visibility check is on us. After that, nothing spends credits until you say so.

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