Choose your focus areas. See what supports them.
Vizebel reads the positioning on your own site and suggests the broad spaces it says you are for. You correct that list. Customer topics, what customers ask, existing pages and visibility evidence then sit underneath, so a claim with nothing behind it is as visible as a topic outside your positioning.
Focus areas from your positioning
Vizebel reads how your website describes the business and names the broad spaces it already claims. A subject you happen to have written a lot about doesn’t automatically become one.
A strategy you can overrule
Archive the areas you’ve stopped pursuing, and add any the site has never mentioned. What remains on the list is the strategy; there is no hidden ranking or fixed number of slots.
Customer topics underneath
This is where a broad direction becomes work. Topics are drafted from what your audiences need and ask, then placed in the focus area they serve. Pages, keywords and AI answers stay attached to the topic, where they can be acted on.
What customers ask
For each topic, Vizebel gathers what customers search and ask from Search Console, People also ask, Google autocomplete, related searches, YouTube and Reddit, and shows which page answers each one, which pages only partly answer, and what has no page yet.
The gaps between claim and demand
A flat topic list can’t show this. Some focus areas have no topic behind them: you claim them, but nothing in the plan serves them. It works the other way too, when customers clearly need a topic your positioning never mentions.
Viz explains the screen
Beside the charts on every screen, Viz says what they show in plain words and names the next move, with where to start and a link to it. On Focus areas it names the signal holding your strategy back. Ask a follow-up straight from the note.
Viz does the work when you tap
Ask Viz to review or rewrite a page, start a draft, gather customer questions, check AI answers or manage audiences. Anything that costs credits or removes something shows as a card with its price, and runs only when you tap it.
Topic health
Each topic and focus area gets a health score from your pages and your reach. Your pages: do they answer what customers ask, and do they hold up. Your reach: are you found in Google, do you earn the click, do AI answers name you, and does the traffic do anything. A signal only counts once it has been measured. Until then it’s unknown, and it doesn’t drag the score down.
Buyer questions and buying stages
Each topic carries buyer questions to test in AI answers, each with what the buyer is trying to do, from understanding a problem to choosing a shortlist.
Leave and entitlements
Working out what someone is owed when their hours or role changes through the year.
Fair
3 topics▲ 4
Topics here
Compliance-ready payroll
Meeting Inland Revenue and KiwiSaver obligations without an accountant checking every run.
Nothing serves this
0 topics
In no focus area
