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Page score

How ready one page is to be quoted by an assistant: does it answer a real question directly, in a form an assistant can find and lift?

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What to do

Work the specific findings rather than chasing the number. A page that answers in its first paragraph beats a longer one that gets there eventually.

How it works

  • An article is scored out of 70 for its writing in two groups: answers the question (a clear opening answer, sections that start with their answer, headings that say what they answer) and original and trustworthy (first-hand experience, letting the reader finish the job, naming products clearly, reading naturally). Product and service pages have their own checks.
  • The other 30 points are the page's technical checks, including a named author on an article. An FAQ block, a summary box or FAQ markup earns nothing on its own.
  • We score the page against criteria, and that can’t promise a citation. A good page still goes uncited if nothing links to it or nobody asks about the topic.

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