Reading the results
Buying phase
Where in a purchase decision the question sits: awareness (finding options), consideration (comparing them), decision (checking one out).
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What to do
Missing at awareness is a content gap you can close. Missing only at decision usually means reputation and third-party coverage, so look beyond your own pages.
How it works
- Awareness answers are put together from many sources. Clear, structured pages do well there.
- Decision answers lean on reviews, directories, press and forums. The assistant treats your own site as an interested party.
- The same organisation can be strong at one phase and absent at another. That is why we give no single overall score.
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