Measuring
Questions
The sentences your buyers actually type into an assistant, so "Who are the best commercial architects in Auckland?" rather than "commercial architects Auckland".
All help
What to do
Keep the ones that sound like a real person and cut the rest. Twenty questions you believe in beat sixty you skimmed past.
How it works
- Drafted from your audience profiles across three buying phases: awareness, consideration and decision.
- Phase matters. Awareness questions get broad lists, and good content can get you onto them. Decision questions ("is X any good?") lean on third-party reputation.
- Phase is stored per question, so you can read the results for each phase on their own.
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