Writing
Page shape
The kind of page an idea should become: a checklist, a comparison, an alternatives page, a guide, a case study, a data piece. It comes from the buying moment the idea answers, and from the competitor brief when one has run.
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What to do
- Write the shape shown. The same topic in the wrong shape does not get cited. A Selection criteria moment wants a checklist a buyer can work through.
- An idea marked Get listed is a placement. The engines answer that moment from review sites and roundups, so the move is to get onto those lists.
How it works
- The shape starts as the table default for the moment. Running the competitor brief on the question replaces it with what the cited pages actually look like.
- Studio picks up the shape when it writes the draft. The content audit scores existing articles against the same shape rules, so the writer and the audit agree on what a checklist is.
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