Reading the results
What wins a question
Each site an engine cited is tagged with who published it (a review site, a forum, government guidance, a professional body, a competitor, another vendor). Each buying moment also has a page shape that tends to win it, such as a checklist, a comparison, a roundup or a case study.
All help
What to do
- Read the kind before the domain. When review sites and roundups answer a question, there is a listing to win. When government or professional-body pages answer it, the practical version is still unwritten. You can write it.
- Write the shape the moment wants. A Selection criteria gap is a checklist; a Head to head gap is a fair comparison; a Trust gap needs proof. The same topic in the wrong shape does not get cited.
How it works
- Kinds are read off the site: known review sites, forums and video hosts by name, government and academic bodies by their domain suffix, a tracked competitor by its name, and everything else commercial as a vendor site. No AI is involved, so the tag is the same on every run.
- Each buying moment has one page shape that tends to win it. Viz reasons from the same list: if the screen says checklist, so will Viz.
- A moment marked as a placement (Shortlist, Alternatives to competitor) is usually won on someone else's site. Its brief names the sites to be on.
Read next
Still stuck?
Signed in? Ask Viz inside your workspace. It can see your own results. Or get in touch and a person will answer.