Writing
Reshape
A rewrite of an article you already have into the shape its buying moment wants, from the material on the page. A Selection criteria essay becomes a checklist; a Head to head think-piece becomes a comparison table.
All help
What to do
- Pick the shape shown, unless you know better. It is the shape the engines cited for that moment; the why line says what they were looking for.
- Read the shape warnings on the draft. The rewrite never invents facts, so a check it could not pass is material the source does not have. Add it, then reshape again.
How it works
- The audit, the rewrite and Studio drafts all score against the same shape rules.
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