Reading the results
How you show up by moment
One row per buying moment: how visible you are on it, what kind of page answers it today, what you already have on it (your audited articles, by shape), and the one move. The move is Keep (you have a page in the shape that wins), Reshape (your pages on it are the wrong shape), Write (nothing on it yet) or Get listed (it is won on other sites).
All help
What to do
- Reshape before you write. A page already on the moment is indexed, linked and known; rewriting it into the shape the moment wants is one rewrite, and it usually moves before a new page does.
- Read "not visible, you have nothing" as the writing list, in phase order. Awareness and Consideration gaps are pages you can publish. A Decision gap is more often a placement.
How it works
- Articles get their moment and shape from the content audit, so a page shows here only after it has been reviewed. Review it again after a real edit and the row updates.
- The sentence under each row is built from the numbers, not written by a model. It says the same thing every time, and the report carries it word for word.
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Still stuck?
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