Topics

What to do

The map is grouped by the focus area each subject serves, so start inside the area you chose and read the three states before anything else. Each card names its next step.

How it works

• We draft topics from the demand side (your audiences, their questions and your tracked keywords) and only then match your pages against them. That order is deliberate. A subject with no page is a real gap, whatever your site’s menus say.
• Topics with no focus area sit last, under their own heading. Your audience asks about them and no focus area you chose covers them.
• A topic is broader than a keyword. "Spa running costs" is one topic, and several keywords, pages and AI questions point at it.
• You can rebuild at any time. Your hand edits survive the next pass, renames and moves included.

Read next

• Focus areas
• Covered, partly covered, nothing
• Topic health
• Content